UNTOLD was born in 2000 — a symbol of unspoken feelings.
The shifting, overlapping shapes of the logo are a collection of choices, sensations, and small everyday scenes.
“STUFF YOUR NEED” is a sign to freely fill each piece and draw an outline that is uniquely yours.
It quietly stays by your side, softly reflecting the feelings before they become words.
A gentle space that reveals your way of living — your lifestyle itself.
The design is led by Kazuhiro Sone, who has built a long career as a professional snowboarder, creating and designing his own signature models, as well as working across various streetwear and apparel brands.
All of that accumulated experience lives quietly within UNTOLD.
