A collaborative crewneck sweatshirt by G1950 (Gallery 1950) and UNTOLD.
This special piece brings together G1950, a brand that has long shaped Tokyo’s cultural scene, and UNTOLD.
Since the 1990s, G1950 (Gallery 1950) has continued to influence fashion, interiors, art, music, and street culture through its distinctive aesthetic and timeless design philosophy. Its minimal yet powerful approach has earned lasting respect across generations.
The front features the bold phrase
“it’s a new dawn”
— a message symbolizing new beginnings and fresh perspectives.
On the back,
“Reassuringly serious about things…”
expresses a quiet but confident sense of purpose, reflecting the shared philosophy between G1950 and UNTOLD.
Minimal in form, yet strong in presence, this crewneck sweatshirt is designed to blend effortlessly into everyday life while quietly defining the style of the person who wears it.
